INFORMATION WE COLLECT

Personally Identifiable Information

To fulfill your requests for information, enable you to participate in our product offerings, and provide you with opportunities to learn about other products and services in which we think you might be interested, we ask that you provide us with certain personally identifiable information. The types of personally identifiable information that may be collected include: name, address, e-mail address, telephone number, fax number, and information about your interests in and use of various products, programs, and services. By providing your personal information on the Site, you consent to allow us to use that information in accordance with this Privacy Policy.

In some instances, we may request that you submit information about other people. For example, if you want share information from the Site with another person, you might submit the recipient’s name and e-mail address to receive such information. The types of personally identifiable information that may be collected about other people include: recipient’s name, address, e-mail address, and telephone number.

Any information you disclose voluntarily on the Site or in any forum, blogs or other public areas that we may develop in the future becomes public information. We cannot control the actions of the Site users and advise you to use your discretion in sharing information about yourself on the Internet. All information sharing is optional and done so at your own risk.

Non-Personally Identifiable Information

We also may collect certain non-personally identifiable information when you visit many of our Web pages, such as the type of browser you are using (e.g., Google Chrome, Safari), the type of operating system you are using, (e.g., Windows Vista, Mac OS), the domain name of your Internet service provider (e.g., Comcast, AT&T), the name of the Web pages you visit, the time you access our Web pages, and the length of time you stay on those pages.

We collect this information in order to determine which areas of the Site are most popular and to enhance your experience with the Site. This information may also be shared with third parties on an aggregate and non-personally identifiable basis. However, please be assured that this information will in no way personally identify you or any other visitors of the Site.

HOW WE USE THE INFORMATION

We use your personally identifiable information to provide the requested information or content, respond to your inquiries about our offerings, respond to a comment made on the Site or our blog, offer you other products, programs or services that we believe may be of interest to you, or for other purposes disclosed at the time of collection. We also may use your personally identifiable information to contact you regarding your use of our products or services, or regarding changes to our Privacy Policy, or other policies or terms that affect you and your use of the Site or our products and services. In addition, we may use such information to improve the content and navigation of the Site, or for other internal purposes.

We use the information that you provide about others to enable us to send them information. From time to time, we also may use this information to offer our products, programs, or services to them. We may combine the information we collect with information available from other sources, including information received from promotional partners or other third parties. Agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

INFORMATION SHARING

Information collected from the Site under this Privacy Policy is shared among and used by us and any of our affiliates and parent companies. We may, from time to time, share personally identifiable information with other companies affiliated with us and unrelated third parties (e.g., retailers, marketers) to enable them to provide users with opportunities to learn of products or services in which they may be interested. You should also be aware that this means that we may transfer information to any country in the world, including the United States and other countries that may not offer the same level of data protection as the country where you reside. Please see the “Your Choices” section below for more information on how you can express your preferences regarding our sharing of information.

We also may disclose personally identifiable information in the following instances: Legal Action: We may disclose information about our users, including personally identifiable information, when legally required to do so, at the request of governmental authorities conducting an investigation, to verify or enforce compliance with the policies governing the Site or applicable laws, or to protect against misuse or unauthorized use of the Site. We also may disclose user information whenever we believe disclosure is necessary to limit our legal liability; to protect or defend our rights or property; or protect the safety, rights, or property of our users.

Corporate Change: We may sell, transfer, or otherwise disclose user information, including personally identifiable information, to a successor entity in connection with a corporate merger, consolidation, asset sale, or other corporate change or combination of assets involving us. In addition, we may disclose anonymous, aggregated user statistics to third parties for a variety of purposes. For example, we may disclose how many individuals visited certain areas of the Site, how many men or women receive our newsletter, or other demographic data about users of our products or services.

YOUR CHOICES

As noted above, we may use the personally identifiable information we collect from you to offer you products and services that may be of interest to you. If you would like to opt out of future communications and/or promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of e-mail communications or by sending us an e-mail at info@shottys.com to request any change in your communication preferences.

As also noted above, we may, from time to time, share personally identifiable information with companies whose practices are not covered by this Privacy Policy (e.g., other marketers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you. To request that we not share your information for such marketing purposes, you may e-mail us at info@shottys.com.

COOKIES & WEB BEACONS

To enhance your experience with the Site, many of our Web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at the Site. However, once you choose to furnish the Site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience at our Web pages (e.g., to recognize you by name when you return to the Site), save your password in password-protected areas, and enable you to use shopping carts on the Site. We also may use cookies to offer you products, programs, or services.

Cookies do not cause damage to your computer systems or files, and only the website that transferred a particular cookie to you can read, modify or delete such cookie. You always have the option of disabling cookies using your browser preferences. Most browsers allow you to delete existing cookies, to automatically decline cookies or to be given the choice of declining or accepting the transfer of particular cookies to your computer. However, please be aware that some features of the Site may not function properly or may be slower if you refuse cookies. We do not control cookies that you may occasionally get from third-party sites.

“Web beacons” or clear .gifs are small pieces of code placed on a Web page to monitor the behavior of and collect data about the visitors viewing a Web page. For example, Web beacons can be used to count the users who visit a Web page or to deliver a cookie to the browser of a visitor viewing that page. We may use Web beacons from third party Web analytics services on this Site from time to time for these and other purposes. The service does not collect personally identifiable information that you do not voluntarily enter in this Site.

COLLECTION OF INFORMATION BY THIRD-PARTY SITES AND SPONSORS

We may, from time to time, offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties, including affiliated businesses. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties’ use of this information. Since these third parties will use your information in accordance with their own privacy practices, you should check their websites for information regarding their privacy policies. We will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

We may use a reputable third party to present or serve the advertisements that you may see at our Web pages. These third-party ad servers may use cookies, Web beacons, clear .gifs, or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third-party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.

We and our advertisers may use third parties to serve or present the ads that appear on the Site and to conduct research about the advertisements. For more information about third-party ad servers, please visit: www.networkadvertising.org.

LINKS TO OTHER SITES

The Site may contain links to other sites that are not operated by us and whose information practices may be different than ours. You should consult the other sites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there.

OUR COMMITMENT TO DATA SECURITY

We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to, maintain security of, and correctly use the information we collect. Personally identifiable information and account activity are also protected through the use of e-mail addresses and passwords. In order to maintain the security of your information, you should protect the confidentiality of such information used on the Site. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

HOW YOU CAN ACCESS AND UPDATE INFORMATION

If you have previously provided any personally identifiable information to us by way of the Site, you retain the right to review, correct, update, delete or otherwise modify such information. To access the personally identifiable information that we have collected about you that we maintain, or to correct factual errors in such information, you may contact us at the “Contact” address or e-mail provided below. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

INTERNATIONAL VISITORS

Information we collect will be transferred to and processed in the United States where our central database is operated. The privacy laws of the U.S. may not be as comprehensive as the data protection laws of the European Union and elsewhere. Please be assured that we take reasonable steps to ensure that your privacy is protected and implement necessary measures on an ongoing basis to keep your personal information secure. By providing us with your personally identifiable information, you consent to its use in accordance with this Privacy Policy, including the transfer of personally identifiable information relating to you to our computer systems in the United States.

PRIVACY POLICY FOR MINORS

In compliance with state and federal laws, we do not collect personal information about or from minors under the age of 21 except in limited circumstances authorized by law and described in this Privacy Policy. Information may be collected when needed to identify a submission or to answer a question. Any such instances where information is collected on the Site will be clearly marked. Unless required by law, none of the information will be used for another purpose or shared with third parties, nor will personally identifying information be published on the Site.

UPDATES TO THIS PRIVACY POLICY

From time to time, we reserve the right to make updates to this Privacy Policy without prior notice to you. We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Your continued use of the Site following any changes to this Privacy Policy will be deemed to constitute your acceptance of such change